There’s a buzz in the air it’s not Buzz Lightyear. What is the buzz about? Digital! Questions abound begining with what does an integrated digital plan look like and exactly how much should I spend. It’s become obvious if dealers want to plug in with the ever increasing digital customer you’re in order to need to shell out more in this arena. That’s the advice of Martin Sorrell, chief executive of WPP. “Don’t carry out digital since can,” he explained. “You must offer it because always be integrated. As a dealer include to use digital to enhance the sales process.” Sorrell said he or she is seeing signs that automotive brands are increasing their online marketing budgets great.
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